In episode 80 of Game Design Unboxed: Inspiration to Publication we talk with George Li about his game Misconceptions. His publishing company Rabble was approached by Bud Light Seltzer to create Misconceptions, a game based on debunking other common, but wrong, beliefs. Learn how they worked with Bud Light’s marketing team to design and publish a game in record time using a non-gaming manufacturer in the United States in order to meet the deadlines set by Bud Light.

George Li – Guest

Danielle Reynolds – Host