The Success Tax Podcast

Game Plan: Episode 5: "P Is For Purpose" — Finding What Truly Drives You With Dr. Rick Wells


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What if your purpose isn’t something you choose—but something that’s been waiting for you to uncover it? In this thought-provoking episode of the Success Tax Podcast, Eric Green and Tony Carter welcome back Dr. Rick Wells to explore the fifth pillar of the G.A.M.E. P.L.A.N. framework: Purpose.

Forget the overused “find your why” advice. Dr. Wells breaks it down deeper—because purpose isn’t just a reason, it’s a calling. Whether you're a tax pro, entrepreneur, veteran, or public servant, understanding your purpose is about discovering the verb behind what you do—not just the title you carry.


Tune in as the trio dives into:

• Why purpose is something you uncover, not choose

• How identity and service intertwine

• The danger of tying your purpose too tightly to a uniform or job title

• Why purpose fuels fulfillment long after the paycheck or promotion

• Real stories from law enforcement, military, legal, and financial careers that illustrate how 

purpose evolves


If you've ever felt stuck, burnt out, or unsure of your next move, this episode will reignite your drive and offer a path toward deeper meaning in your work and life.


🎧 Listen now and reflect: What is it that you truly do—and who are you becoming as a result?



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The Success Tax PodcastBy Eric Green and Tony Carter