Ever wonder why American tennis player Taylor Fritz is suddenly everywhere? This nugget digs into the two-sided story behind his rise to fame. It's not just about his powerful serve and his recent dramatic run at Wimbledon that has cemented him as the face of American men's tennis. We explore the other, equally powerful, side of his stardom: the "Riddle Effect." Discover how his partnership with influencer Morgan Riddle—who is on a mission to "make tennis cool again"—has created a cultural phenomenon, drawing a massive new audience to the sport through fashion and social media. This episode breaks down how on-court excellence and off-court influence have combined to create a new blueprint for the modern athlete, making Taylor Fritz not just a top player, but a global trend.