This week's Game Souk comes to you live from UnrealFest in Chicago, where the team spent four days with UEFN studios, creators, and technologists building the next era of interactive entertainment.

Game Souk airs live every Thursday at 9am Eastern on X @daltonan. Topics covered in this episode:

• UnrealFest recap: 75% of UEFN in island transaction revenue now comes from genres outside Battle Royale, UEFN reaches 47% of Fortnite player hours, and Epic passes $1 billion paid to creators since launch

• How UEFN creators earn is widening: engagement payouts plus custom in game items, iteration up to 40% faster, and mobile playtime more than doubled

• Epic Store and Fortnite interoperability, plus Epic's new Model Context Protocol support for Claude, Gemini, and other models inside Unreal Engine

• Disney's deepening creator partnership and the rise of creator built Star Wars games like Droid Tycoon, Galactic Siege, and Escape Vader

• Roblox age verification rollout takes thousands of legacy games offline before Roblox calls the impact unintended and promises a fix

• Roblox introduces paid game review and shifts its discovery algorithm toward longer retention

• Roblox unveils its advertising revenue program and a new CPM on brand integrations

• The SpaceX IPO and its move to acquire Cursor, plus the tokenized share scramble

• US export controls force Anthropic to pull its Mythos and Fable models as Kevin Warsh holds rates in his first meeting as Fed chair

#GameSouk #Gaming #UEFN #Fortnite #EpicGames #UnrealFest #Roblox #UGC #Disney #StarWars #AI #SpaceX #Anthropic #GamingIndustry

Produced by: Jacob Hollabaugh

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