The Framework Factor: Building Scalable Gamification That Works. Keith is Associate Director of Global Learning & Development at Merck, founder of Lillico Learning Solutions, and a Certified Gamification Master Craftsman. His work blends game design elements, accessibility, and business alignment to create learning content that meets learner needs while achieving enterprise goals. He’s been recognized as an ATD “One to Watch,” Training Magazine Emerging Leader, and 2023 ATD Outstanding Learning Professional of the Year.