The Goth Boss Podcast

Games Journalism and a Love Letter to the Industry with Will Freeman


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Will Freeman's 20 year career spans many areas of the games industry. He's a freelance journalist, mock reviewer, copywriter and so much more. He's worked with a huge list of notable brands and publications including The Guardian, BAFTA, Epic, the BBC, EA, Vice and PC Gamer. While we do talk about games journalism, this episode quickly turned into an honest and authentic conversation about his career journey and personal struggles. What we're left with is a wonderful love letter to the games industry. I'm sure you'll enjoy this one.



Chapters:

00:00 Introduction

00:48 Career Journeys in the Games Industry

03:08 The Evolution of a Freelance Career

05:44 Finding Authenticity in the Creative Space

08:58 The Role of Community and Support

11:40 Mental Health and Acceptance in the Games Industry

14:26 The Importance of Open Conversations

17:44 Embracing Imperfection and Vulnerability

20:21 Work-Life Balance and Personal Growth

24:02 Meeting People and Making Friends in the Games Industry

31:39 Balancing Work and Personal Life

35:06 Understanding Energy Levels and Productivity

38:22 Mock Reviews for Games

44:09 How Game Development Roles Overlap

48:38 Navigating Imposter Syndrome in the Games Industry

57:59 The Future of Gaming and Cultural Impact



About Will

With 20 years in games journalism, Will Freeman has contributed reviews, critiques and features to some of the biggest names in the industry, from The Guardian and Edge to Eurogamer and IGN. Will is also a trusted partner for studios and publishers of all sizes, delivering insightful mock reviews that help shape games before release. You can find Will on:

LinkedIn: https://www.linkedin.com/in/willfreemanota/

Bluesky: https://bsky.app/profile/spadgy.bsky.social

Instagram: https://www.instagram.com/spadgy_ota


About Me

Hi, I’m Cat Burton! I've built studios, raised funding and shipped games to millions of players. Now I help you do the same with expert games consultancy and coaching. The Goth Boss Podcast dives into the real challenges of making games and running game studios by sharing honest stories and inspiring conversations with my industry friends. You can find me on:

GothBoss (Games Consultancy & Coaching): https://www.GothBoss.co.uk

LinkedIn: https://www.linkedin.com/in/catburton

Instagram: https://www.instagram.com/gothbosscat

Bluesky: https://bsky.app/profile/gothbosscat.bsky.social

TikTok: https://www.tiktok.com/@gothbosscat


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The Goth Boss PodcastBy Cat Burton