GameStop’s new holiday promotion is catching attention — not for games, but for encouraging customers to donate their old “junk” in exchange for store perks. In this video, we break down how the campaign works, why it’s generating buzz, and what it reveals about smart holiday PR strategy. We’ll look at why brands lean into quirky, give-back promotions during the season and how GameStop is using this to rebuild goodwill and drive foot traffic.

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