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Gamification (5) — Deliberate Fun: Know your audience and their motivations
Today I’d like to introduce you to this book called Deliberate Fun by Dr. Jonathan Peters. Interestingly, Deliberate Fun carries great content to help business owners understand the motivations behind different types of people.
When we design for everyone, we end up designing for ourselves. — Jonathan Peters, PHD, Deliberate Fun, 2020
To produce successful gamification campaigns, or digital products altogether, Jonathan Peters emphasizes to ask yourself two questions.
Who is your target audience?
What are their motivations?
We are not the customer
We must first acknowledge that we are not our users. In order to go into a world of exploration about people’s behavior patterns, we must empty our minds when we enter our problem space. …
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By Dominique WuToday I’d like to introduce you to this book called Deliberate Fun by Dr. Jonathan Peters. Interestingly, Deliberate Fun carries great content to help business owners understand the motivations behind different types of people.
When we design for everyone, we end up designing for ourselves. — Jonathan Peters, PHD, Deliberate Fun, 2020
To produce successful gamification campaigns, or digital products altogether, Jonathan Peters emphasizes to ask yourself two questions.
Who is your target audience?
What are their motivations?
We are not the customer
We must first acknowledge that we are not our users. In order to go into a world of exploration about people’s behavior patterns, we must empty our minds when we enter our problem space. …