Gamification involves the use of gaming dynamics to generate repeat exposure, influence user activity and response levels and deliver brand messaging through the use of ‘consumer engagement’.

Gamification and its Importance

Have you ever spent hours after hours playing some new action or adventure game that you just couldn’t seem to get away from? Have you ever found yourself burning out your mouse in an effort to save the little yellow guy from the hungry ghosts that were relentless in their chase around the maze?

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Gamification and its Importance

Gamification and its Importance