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Gamification and personalization: how Acorns achieves 99% retention
Can you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky.
While it’s true fintech is a unique space, Acorns CMO James Moorhead reveals how he uses segmentation, gamification, and a sophisticated messaging and CRM strategy to fully engage every user and achieve almost unheard-of user retention numbers.
We also discuss:
The biggest hurdle with getting users to engage
How to give users tiny hits of dopamine to boost retention
The best way to manage pricing
How segmentation impacts product: your in-app experience
The leaky bucket
Treating individuals individually
The importance of real-time feedback
Granular customer journey mapping
And more ...
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Identifying customer pain points
1:47 James Morehead, CMO of Acorns
4:30 Growth of fintech
5:58 Engagement & loyalty
8:43 Gamification
11:06 Personalization & dopamine hits
13:01 Pricing & transparency
14:25 Segmentation
16:32 Mobile user retention
18:52 Mobile CRM and personalization
21:09 Metrics of growth
23:20 Customer journey mapping
24:53 Be our next guest
View all episodes
By John Koetsier & Peggy Anne SalzCan you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky.
While it’s true fintech is a unique space, Acorns CMO James Moorhead reveals how he uses segmentation, gamification, and a sophisticated messaging and CRM strategy to fully engage every user and achieve almost unheard-of user retention numbers.
We also discuss:
The biggest hurdle with getting users to engage
How to give users tiny hits of dopamine to boost retention
The best way to manage pricing
How segmentation impacts product: your in-app experience
The leaky bucket
Treating individuals individually
The importance of real-time feedback
Granular customer journey mapping
And more ...
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Identifying customer pain points
1:47 James Morehead, CMO of Acorns
4:30 Growth of fintech
5:58 Engagement & loyalty
8:43 Gamification
11:06 Personalization & dopamine hits
13:01 Pricing & transparency
14:25 Segmentation
16:32 Mobile user retention
18:52 Mobile CRM and personalization
21:09 Metrics of growth
23:20 Customer journey mapping
24:53 Be our next guest