Chris Miller, Co-Founder & CRO of Flaunt Loyalty, and Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, discuss the importance of dynamic loyalty programs for Shopify merchants. Chris highlights Flaunt Loyalty's unique service & software model, which includes designing, implementing, and managing loyalty programs to grow LTV and profits. They emphasize the need for ongoing optimization and strategic alignment with marketing campaigns. Chris shares examples like Barefaced's Mother's Day campaign, which integrated loyalty rewards into existing promotions. They also explore the balance between subscription perks and loyalty programs, stressing the importance of personalized rewards and gamification elements like badges and leaderboards to enhance customer engagement and retention.

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