“Most of the gamification activities happening in the market are superficial” This is a statement from today’s guest Monte Singman, a game veteran with 33-year industry experience.

So what’s the real meaning of gamification? How should people include game dynamics into products? Monte has an insider and interesting point of view about games and gamification. In today’s episode, he will address the importance of fun, a key element for the successful gamification which is sometimes overlooked. And the best stage for gamification is when users feel comfortable to spend the time without restrictions.

Currently Monte is the VP of international business development at iDreamSky Technology, one of the largest independent mobile game publishing platforms in China, and he has brought over 100 mobile games into Chinese markets. We will also talk about his business path from Silicon Valley to China and the technology that he believes will change the game industry.