In this episode of Founders, Future, host Ammar Elm sits down with Zac Parker, Founder of Agile for Life Coaching and author of Agile Sucks (When You Do It Wrong). A retired military veteran turned leadership coach, Zac shares his unconventional journey from software development teams to empowering leaders through John Maxwell’s principles. He reveals why traditional coaching fails (“It’s not about showcasing what you know—it’s about helping others uncover who they are”) and how his Leadership Game—a gamified retrospective—helps organizations diagnose cultural friction.

Zac opens up about his $500K revenue target for 2025, the challenge of scaling into enterprise clients (“You can’t force growth—people must want it”), and why he avoids paid ads in favor of grassroots networking (Rotary Club, Toastmasters, and Chamber of Commerce). For aspiring coaches, he drops a golden rule: “Read the same book 10 times—you’ll learn something new each time. Leadership isn’t a checklist; it’s a mirror.”