In this weeks podcast, we hear from PSafe's Senior Growth Marketing Manager - Hubert Yee, on growing a utility app's userbase whilst managing to keep retention high and fraud low. 

Hubert started in web-based and downloadable games, worked at Machine Zone, Warner Brothers and Kingsoft. Learn how he ties in analytics extracts and surfaces data points to make smarter decisions and what data correlates with more subscriptions - ultimately leading to smarter buys. 

From gamifying a utility product to creating retention toolsets (push notifications, reminders), he talks about their biggest challenges and how to market and increase organics in their biggest market (Brazil). Discover some new ideas to bring back to your own marketing strategy!