Welcome back to the Brilliant Podcast, where we don’t just talk about the future—we accidentally bump into it while gaming.

In this episode, Tristan Ahumada sits down with Bastian Bergman, Co-Founder & COO of Solsten and author of Press Play, to explain why gaming is no longer “interesting” or “experimental”, it’s unavoidable. If that makes you uncomfortable, good. Growth usually does.

We talk about gaming marketing strategy, brand engagement through gaming, and why participation, not passive scrolling, is the real competitive advantage. Fortnite, Roblox, Duolingo, Peloton, Adidas, and the New York Times, this conversation explains how play, psychology, and game mechanics are quietly changing how brands earn attention, loyalty, and trust.

#GamingMarketing #BrandStrategy #Gamification #FutureOfMarketing #CommunityBuilding