Leverage

Gaming the Kickstarter Industry - Optimize, Automate, Outsource. - Episode #30


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GUEST:

Helena Clegg

KEY QUOTE:

 “...when you see an opportunity now, you really have to act on it very, very quickly”

KEY MOMENTS:

  • 00:03 – Introduction to OAO
  • 00:09 – Today’s special guest is Helena Clegg
  • 00:16 – Helena is visiting from Mallorca; she handles Get Leverage’s social media presence
  • 01:01 – Ari spoke at NYU about the A-Z of starting a company
  • 01:36 – Ari is now going to be a speaker at NYU
  • 01:43 – Nick just got back from Victoria Labalme’s Rock the Room event
    • 02:06 – Nick got a ton of good points from Victoria’s speaking guide
    • 02:52 – Mapping out the stage is one
    • 03:32 – Nick shares about using V Cards
    • 04:09 – Ari mentions Dirty Jobs with Mike Rowe
  • 06:08 – Nick went to Victoria’s event because he has upcoming talks
  • 06:30 – This weekend, Ari will be talking on The Ultimate Achievers Council
  • 06:48 – Katz Moving, a company that allows you to track your moving truck real-time!
  • 07:53 – There’s an article on CNBC about a 24-year old making $345K in 2 months by beating Kickstarters to market
  • 09:39 – People overvalue the idea in marketing and undervalue execution
  • 09:46 – “Knocking off is a HUGE industry”
  • 10:36 – “whether it’s a good or bad thing, it’s probably a good thing, that when you see an opportunity now, you really have to act on it very, very quickly”
  • 10:48 – Wag is basically an “Uber” for dog walkers
  • 11:57 – An hour walk is $24 – The app tracks real time and you can see where your dog peed or pooped
  • 13:21 – One of Ari’s experiences getting a dog walker: it was so late at night that it took 2 hours to get one
  • 14:11 – The same app offers dog-boarding and dog-sitting
  • 14:49 – LifeVac is an anti-choking device
  • 16:10 – Rockabye Baby is a company that turns pop/rock songs into a lullaby
  • 17:00 – Culture Codes is a collection of culture decks, core values, mission statements, and more from real companies
  • 17:48 – Next episode, Ari and Nick will talk about Get Leverage’s core values and manifesto
  • 17:54 – End of today’s podcast

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LeverageBy Nick Sonnenberg

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