GAP 5.1 and the 3 Expectations The 3 expectations were covered in the Summary. The first is the most obvious - you promised a set of results from using the product or service. The are a rangoe of outcomes from you hit the markt to alomost to you were lying. This is a reflection of what was sold vs what was made. If you have to emblish results to make a sale - fix what you make. If you are close to truth in the marketing and sales process then you have an internal quality issue - failure to produce what was promised.

The third issue, which is soly Process Quality, is reflection of what it is like doing business with you. How does the customer feel about the overall experience?

Topics:​ Creating accurate expectations with potential customers in the marketing & sales process Post sale alignment meeting to start with accurate expectations The product or service is delivered on time, on budget, and with the features promised

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