The Official Concept

GARETH LLEWELYN: RENAULD


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The Renauld® brand has a rich history rooted in the second half of the 20th Century. In the early 60’s, Charles Rolley, owner of the highly successful
Sea & Ski suntan company, was looking to expand his product line into complimentary merchandise such as sunglasses and bathing suits.
After fruitful negotiations with the Botany menswear brand, Renauld’s first branded collection was launched in spring 1961.
What followed over the next two decades was a series of wonderful and innovative designs that resonated with the culture and spirit of the time.
Over 100 patented new ideas and over 350 original styles were generated and manufactured, many the result of creative collaborations with international fashion houses (including Yves St. Laurent, Sol Amor and Foster Grant) and designers (George Lissac, Atherton Mitchell, and Henri Guillet, amongst others).
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The Official ConceptBy Allan Campbell