In a world of constant and unrelenting media bombardment, our brains have to become really adept at prioritising, ranking and recognising the most important messaging. Every day, as close to you as your mobile screen, you’re faced with a stream of never-ending social media, pictures, video, branding, advertising, marketing, noise, updates, friend requests, WhatsApp messages, calendar invitations, podcasts, financial information, news, opinions, outrage and pressure to take it all in. It’s impossible. If you try to do all of this, all the time you’ll stress yourself out, develop a tumour, withdraw or give up completely.