Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

(01:18) Gartner predicts search traffic will drop 26%

(02:42) Alternative platforms and the growth of social networks

(05:23) The limitations of newsletters as standalone businesses

(06:45) The impact of recessions on sponsorships

(08:34) Newsletters as marketing channels

(10:24) The marketing genius of Bitcoin and the demand for crypto newsletters

(11:21) The growth of Bitcoin ETFs and the inflow of assets

(14:02) The success of Bitcoin and the power of a good product

(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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