Gary Vaynerchuk, a successful entrepreneur and influencer, discusses his views on social media marketing. He argues that the focus of social media has shifted from building followers to engaging with users based on their interests, and that this presents a significant opportunity for businesses to reach their target audience through organic content. He recommends creating and posting original video and image content daily across multiple platforms, and suggests leveraging this organic content for paid advertising to maximise reach and conversion. He also highlights the importance of building relationships with existing customers through genuine acts of kindness and appreciation, even beyond traditional marketing strategies.