You know those times when you wish you could hear the chats between the industry leaders on topics that really matter? 

Gather now offers you that fly on the wall experience with our Gather Ripple Series. 

In our second episode, Phil Grice (Independent Consultant) continues the ripple by interviewing international sports branding expert Fred Popp (Partner, ZAG). Fred has worked with a list of stellar clients in his career, including The Open, the NBA, Tottenham Hotspur and the FIFA World Cup.

Explore this fascinating conversation with insights packed into just 15 minutes:

- What is golf's 'stock value' right now?

- How is the golf industry perceived in the wider sports industry? In line or behind?

- How would you adapt professional golf to develop a better green grass landscape?

- What can traditional golf clubs do to change negative perceptions?

Our next Gather Ripple will see Fred turn to another leader to continue the conversation…

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