Host Michelle R Scully's guests on this Vision Quest episode of Gathering are Brian Fisher and Karen Pavone with Visit Lake County CA.  Brian is the owner/operator of Suite on Main boutique stay in Kelseyville and the newly appointed Executive Director of the Lake County Tourism Improvement District.  Karen Pavone, of Karen Pavone Photography and Ink Farm Creative, is the creative visual genius bringing the brand to life for Visit Lake County CA's social media presence. They've been killing it in the social media space, getting the word out about what we've known all along, that Lake County is bursting with beauty.  We talk about the experience of 'rebranding' Lake County's tourism presence and how in spite of a global pandemic, people are being drawn to explore the hidden gems of Lake County. I surprised Brian and Karen by asking our two favorite Oklahomans, Libby Bender, VP and Chief Branding Officer, and Amber Row, Senior Account Manager of Belo + Company to podcast 'bomb' us.  Libby and Amber were the dynamic duo who lead us with the rebranding process, and not only helped create the new face of Lake County's tourism marketing but became life-long friends in the process. Libby and Amber share their observations of the impact of the pandemic on tourism, trends they are seeing, and confirm, without too much arm-twisting, that they LOVE Lake County most of all. 

Check them out at www.lakecounty.com; www.karenpavonephotography.com