Fire up the grill and put on some Reba McEntire because we're going to Oklahoma to talk about beef prices with 5th generation rancher, Gatlin Didier AKA "Darrell Bibbins". Gatlin breaks down the meat packaging process and explains who actually sets the price for your meat at the grocery store. We also talk about Gatlin's impact on social media and the importance of using his platform to promote agriculture.