But in the most challenging environment in decades, those metrics are out the window.

While there are no blanket rules or guidance that applies to every business, company leaders need to focus on a few critical metrics to understand their performance and maximize their opportunities.

This includes understanding their burn rate, the overall real market opportunity, how much cash they have on hand and their access to capital.

Nonetheless, as the impact of COVID-19 became apparent, one of our board members suggested that we quickly develop a business plan that assumed we were running out of money.

For most companies, talent is both their most important resource and their largest expense. | To read full story, visit https://startuparound.com/read/1591915519.5554283/Gauging-growth-in-the-most-challenging-environment-in-decades-–-TechCrunch?ref=audio_experience