In episode 50 I had the absolute pleasure to learn from Gavin Ivester, VP of Design of Bang & Olufsen.

Gavin made experiences working at Apple, Nike, Puma and even gained experience working as a design consultant.

During the episode we talk about to:

how to lead design teams and projects at Apple, B&O, Nike, Puma and others

how design drives brand and brand drives design

why brand transformation starts at the product brief

why you can’t disconnect brand values and product design

how he helped to simplify the user experience by collaboration of UX/UI teams and Industrial Design

Why design requires optimism

Thanks a lot for your time and insights Gavin!