This episode features the creative Gavin Mulligan. Gavin is a Freelance Content Specialist who works mainly in written content. Gavin runs through his career to date. He talks through some of his client work. Highlighting his success with Busterbox, identifying keywords and for the first time driving leads through his content for their business. He talks up Clickup and Yoast from a social and SEO point of view. Canva is his go-to for producing high-calibre posts. For information, he recommends using Hubspot posts and learning tools as well as YouTube and LinkedIn. We touch on video marketing and AI looking at the future opportunities of both. Overall this is an excellent episode for anyone looking to know more about digital content and how copy can produce leads for your business.