It’s Not A Straight Line

Gavin Roth - on how uncomfortable situations changed his career trajectory


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Gavin Roth's resume reads like a dream career to many who aspire to work in sports and entertainment. He is the Founder and Managing Partner of Gavin Roth + Associates and an accomplished sales & marketing executive with over 25 years of success in the sports, entertainment and media industries. 

He started out working for two globally recognized ad agencies, before joining World Wrestling Entertainment in a marketing role. Gavin's career trajectory changed when the Head of WWE Canada asked him to take on the Director of Sales position. He didn't think 'sales' was for him, but he went on to work in revenue/sales roles for iconic Canadian properties like the CFL, Canadian Broadcast Consortium, Rogers Media and Golf Canada.

We also discuss his parents immigrating to Canada from South Africa, his leap into podcasting as the host of The Influencers of Sponsorship Marketing and the importance of relationship building/networking.

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It’s Not A Straight LineBy Jordan Harding

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