In this episode, Alex and Gavin Shinfield, co-founder and CSO at Kyan, deep dive into how businesses can find aligned agencies and improve the quality of work they get from their partnerships. After getting to know each other, they discuss topics such as what to look for in an agency, references from past clients, qualifications and contracts among many others. They also cover whether brands should opt for a full service or specialist agencies, as well as sustainability in business and collaborating with B-corps.