In today's episode, Gavin shares the significance of building relationships and trust in the whiskey industry. Gavin emphasizes the challenges of maintaining these relationships and the fluctuating nature of bottle availability. He also shared his personal experiences buying whiskey, starting with Japanese whiskey due to its limited availability and how his Instagram account, Rolex Whiskey, grew as he shared proof of his authentic whiskey purchases. He also detailed his whiskey business journey, which began with buying from liquor stores and evolved into building relationships with Costco and Bevmo, which he attributes as the key to his success.