10.27.2020 - By RY Outfitters
Matt sits down with GCI Outdoor founder Jeff Polke. GCI Outdoor is an outdoor chair and furniture brand specializing in innovation. Some of you might be familiar with GCI, some of you might not but, they are a long-time innovator in the outdoor space. They’ve been in business for coming up on their 25th year, a fairly huge milestone. In this episode, Jeff walks us through building a solution based business and GCI Outdoor was able to stay nimble, navigating the brutal world of patenting products and constantly be delivering new practical products that keep people coming back for more.