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GDPR Data Protection and Privacy Compliant Marketing with Finola Howard
Today on The GDPR Series podcast, our focus is data protection and privacy compliant marketing. I chat with an expert marketing strategist about positive, permission-based marketing and how the personal data of your customer is a gift from them to you. Besides some great discussion on the principles underpinning data protection – the GDPR – (and privacy), we have a bit of a chat about some marketing history and how strategies have evolved a little. One certain book has been a bit of a revelation to me – completely missed that one! Listen to find out more.
Our guest today is Finola Howard who is an exceptional, inspirational and gifted (yes, my opinion and many others!) brand builder, marketing strategist and thinking partner. Finola can be found at https://www.finolahoward.com/. She is also the creator and founder of How Great Marketing Works (https://howgreatmarketingworks.com/) which is an accessible and affordable online course that teaches businesses of all sizes how to build a marketing process that works for their business.
Current Offer from Finola: Finola is running her ’30 Day Campaign Builder Program’ starting in March. The cost of joining is $97 and $47 for members of the How Great Marketing Works course. Sign Up Here for the 30 Day Campaign – https://courses.howgreatmarketingworks.com/offers/CupjDL85
Finola’s Links:
* The Whole Get Strategic System for Growth – https://courses.howgreatmarketingworks.com/
* Get Strategic Course – http://bit.ly/GetStrategic15
* Get Strategic Add an Expert – http://bit.ly/AddAnExpert
Philipa Farley: Hi, and welcome to our podcast called the GDPR Series, where we discuss data protection, privacy and cyber security matters that ordinary people in everyday businesses face. We have a series of really interesting and lovely guests, and we hope you enjoy listening. Good morning, Finola! It’s so lovely to finally have you on the other side of the camera.
Finola Howard: I know! Thank you so much. I’m honoured to have another chat with you.
Philipa Farley: Yeah, no, and this one should be a good one. I think people will really enjoy listening to it. I am going to share a screen with your website open. I just want to double check. Yeah, I’ve got Finola Howard and have How Great Marketing Works, so we can flip between the two, while I share the screen. Would you like to introduce yourself?
Finola Howard: Oh, I’m so not used to introducing myself. Well My name is Finola Howard and I am a brand builder, strategic marketer, lover of all entrepreneurial things. I have a consultancy practice here in Ireland. And, I also have an online offering for small to medium-sized businesses to help them build better marketing processes, so that they can create the business they always dreamed of having. So I have two sides to my business: one to one work with my clients and for larger companies, and I also have an online offering for small to medium sized companies. So there you go, that’s me.
Philipa Farley: And you are an amazing person to know. It’s really an honour to know you, and to be your friend and to have your input into business and access to your course. I’m just trying to change tabs here, it’s not changing so we’ll see what’s going on th...
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Today on The GDPR Series podcast, our focus is data protection and privacy compliant marketing. I chat with an expert marketing strategist about positive, permission-based marketing and how the personal data of your customer is a gift from them to you. Besides some great discussion on the principles underpinning data protection – the GDPR – (and privacy), we have a bit of a chat about some marketing history and how strategies have evolved a little. One certain book has been a bit of a revelation to me – completely missed that one! Listen to find out more.
Our guest today is Finola Howard who is an exceptional, inspirational and gifted (yes, my opinion and many others!) brand builder, marketing strategist and thinking partner. Finola can be found at https://www.finolahoward.com/. She is also the creator and founder of How Great Marketing Works (https://howgreatmarketingworks.com/) which is an accessible and affordable online course that teaches businesses of all sizes how to build a marketing process that works for their business.
Current Offer from Finola: Finola is running her ’30 Day Campaign Builder Program’ starting in March. The cost of joining is $97 and $47 for members of the How Great Marketing Works course. Sign Up Here for the 30 Day Campaign – https://courses.howgreatmarketingworks.com/offers/CupjDL85
Finola’s Links:
* The Whole Get Strategic System for Growth – https://courses.howgreatmarketingworks.com/
* Get Strategic Course – http://bit.ly/GetStrategic15
* Get Strategic Add an Expert – http://bit.ly/AddAnExpert
Philipa Farley: Hi, and welcome to our podcast called the GDPR Series, where we discuss data protection, privacy and cyber security matters that ordinary people in everyday businesses face. We have a series of really interesting and lovely guests, and we hope you enjoy listening. Good morning, Finola! It’s so lovely to finally have you on the other side of the camera.
Finola Howard: I know! Thank you so much. I’m honoured to have another chat with you.
Philipa Farley: Yeah, no, and this one should be a good one. I think people will really enjoy listening to it. I am going to share a screen with your website open. I just want to double check. Yeah, I’ve got Finola Howard and have How Great Marketing Works, so we can flip between the two, while I share the screen. Would you like to introduce yourself?
Finola Howard: Oh, I’m so not used to introducing myself. Well My name is Finola Howard and I am a brand builder, strategic marketer, lover of all entrepreneurial things. I have a consultancy practice here in Ireland. And, I also have an online offering for small to medium-sized businesses to help them build better marketing processes, so that they can create the business they always dreamed of having. So I have two sides to my business: one to one work with my clients and for larger companies, and I also have an online offering for small to medium sized companies. So there you go, that’s me.
Philipa Farley: And you are an amazing person to know. It’s really an honour to know you, and to be your friend and to have your input into business and access to your course. I’m just trying to change tabs here, it’s not changing so we’ll see what’s going on th...