The arrival of General Data Protection Regulation, also known as GDPR, is expected to set a new standard for consumer rights regarding their data. While the regulation presents a variety of implications for brands, whether it be the systems and processes required to comply, or the protection of user information and data, it will undoubtedly have a substantial impact on those running paid media. In this episode, we'll break down GDPR, its ramifications, and what the regulation means for targeting and DMPs.