On this episode, Joe and Ira are joined by Jeff Hood, owner of J2 Outdoors. Jeff discusses starting his business, designing his product, and some of the challenges and opportunities that came along with it! He touches on navigating pivoting from a steady job with new home and twin babies on the way. If you're considering stepping out on your own and starting a business, you'll enjoy this one....we talk about the positive and negative aspects of taking the leap. Enjoy!