At a recent creator conference, I heard  @thelizwilcox  say something that hit me hard:

“You’re spending money on the wrong stuff.”

And she’s right.

We’ll drop hundreds (or thousands) on cameras, lighting, or mics — but hesitate to invest in the tools that actually grow our business.

In this episode of The On The Way Show, I’m talking about how creators need to start thinking differently about spending… and why your email platform should be one of your first investments.

If you’ve ever said, “If money wasn’t an issue, I’d pick Kit…” — then you already know it’s the right choice.

👉 Links & Resources:

• Learn more about Kit: paulgowder.com/kit

• Join my creator community: onthewaycommunity.com