Our LUXURY VOICE today is Francesco Corte Colò. Francesco is a Representative of the Tourism Board of Cortina d’Ampezzo, he is in charge for new markets including Greater China. The tourism promotion office defines Cortina’s tourism strategy and enhances its visibility to specific target audiences by cooperating with both media and trade partner. It’s an exciting time for Cortina D’Ampezzo as they will be hosting the next Winter Olympics in 2026. Francesco was raised in Cortina and learned to love all that Cortina’s picturesque mountain town has to offer. Joanne and Francesco will discuss Cortina’s great assets, why it is still fairly undiscovered outside of Italy, the benefits of hosting next Winter Olympics straight after Beijing and strategies for new markets with a focus on China.