Innovation by Place North

Gecina’s Antoine Geoffroy, head of R&D and innovation | PlaceTech Podcast

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Gecina is a French real estate company which owns and operates €20bn of real estate assets, 97% located in the Paris region.

Takeaways

  • ‘When we are at the beginning of the journey the most difficult part is spreading the innovation mindset, framework, and skills across the organisation’
  • ‘The challenge is to deploy innovation at scale through our portfolio in operation where it makes sense’
  • ‘Data management is the next big revolution for real estate. If you look at other industries and benchmarks you can easily realise that real estate is quite behind on this transformation’
  • ‘The problem is not about technology, which is already available. The difficulty is the upskilling we have to do to be able to produce value with data’

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