Today we provide somewhat of a MASTERCLASS on goal setting. Believe it or not, this is a highly contested topic. Many would suggest that goals are not necessary and are purely about systems and processes. Some recommend setting reasonable goals, and others suggest ridiculous ones. Where do we stand on the matter? This is a topic close to both of our hearts for different reasons. The simple process of striving to be better is rewarding in itself. Expect to here plenty (and I mean plenty) of nuance detail on how to set the perfect goals.