If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.

Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call.

Hello and welcome to another episode of BDC. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.

Today on the show, is Geke Van Dijk, co-founder and strategy director of https://www.stby.eu/ in Amerstasm and London and is Chair of the Dutch Chapter of the Service Design Network and also Co-Founder of The Reach Network a network of human-centred design agencies centred on service innovation. 

Geke is one of the most experienced design researchers that I know and has worked in this space since in the early '90s.

In this episode, we chat about design research for meaningful change. We discuss organisational purpose and intent and how to do you, as a practitioner determine is a project or business is say “good” - what is “good” who defines “good”. 

• https://twitter.com/hellogeke?lang=en
• https://www.linkedin.com/in/gekevandijk/?originalSubdomain=uk
• stby.eu

Creators & Guests

Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcd

Sponsor links

• 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'
  Sign up https://auth.smaply.app/sign-up
• Check out 'This is HCD x Sutsu' range. Gerry wears and endorses Sutsu ethical clothing. Use HCD10 to get 10% off this range.
• Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10