Today Brantley Horn, intermediate junior participant, interviews Don and Lorna Okell from Jen-Ty Gelbviehs. Together the discuss the evolution of the Gelbvieh breed and how it meets the demands of today’s beef industry and how youth involvement is helping grow and evolve the breed today.

Gelbvieh, Growing with Today's Youth

The Canadian Gelbvieh association explores the benefits of the Gelbvieh breed and it's relevance in today's beef industry alongside producers and beef industry enthusiasts. Youth are an integral part of the beef industry and Season 1 features senior and intermediate junior marketing projects, completed for the 2025 National Jr. Gelbvieh Show. Watch for new episodes uploaded every Wednesday.

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Gelbvieh, Growing with Today's Youth

Gelbvieh, Growing with Today's Youth