Shine Radio's Tod Apps enjoys a warm chat with Bella Bébé founder Gemma Fry.

Gemma, first time mum, talks about the brand she has created.

She says it's focused on ethical, stylish and convenient products for the modern parent. Gemma is passionate about support and guidance for any first time families.

Becoming a parent can be overwhelming, Gemma feels there is a need of support to anyone venturing in to this scary world. She believes even having someone to vent to in this new venture of parent hood and ask questions could be a fountain of support or relief which she struggled to have through her experiences.

Gemma explains how she is a space for first-time parents to be able to open-up and look for guidance and support.

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