Drivers of Disruption

Gen AI in high gear: Mercedes-Benz leverages the power of ChatGPT


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Philipp Skogstad, CEO of Mercedes-Benz R&D North America, shares the story of bringing generative AI to 900,000 beta testers and discusses the vision, impact, challenges, and path forward for generative AI applications in the automotive sector.

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Drivers of DisruptionBy McKinsey & Company