Your World, Your Money

Gen Z and the Modern Consumer: Shifting the Perspective

04.28.2022 - By Global Thinking Foundation USA IncPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

YWYM sits down with \two co-founders of NinetyEight, a culturally driven, strategic impact consultancy, to talk about human first branding, the pros and cons of social media, and – of course – Gen Z. Gia Lee and Celine Chai tell us more about how NinetyEight, a Gen Z founded and run agency, helps clients connect more with the Gen Z perspective and about the gap they recognize in the traditional advertising market. Hosted on Acast. See acast.com/privacy for more information.

More episodes from Your World, Your Money