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Kelly and Patrick discuss trends among Gen Z, unpacking their relationship with the outdoors and discussing ways to market outdoor recreation activities to members of this generation. How do we reach Gen Z? What can outdoor recreation activities offer Gen Z? How can we effectively engage in consumer research efforts to guide our relationship with Gen Z?
By People for Bikes and the Outdoor Industry AssociationKelly and Patrick discuss trends among Gen Z, unpacking their relationship with the outdoors and discussing ways to market outdoor recreation activities to members of this generation. How do we reach Gen Z? What can outdoor recreation activities offer Gen Z? How can we effectively engage in consumer research efforts to guide our relationship with Gen Z?