July 31, 2025

Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”

5 minutes

At first glance, they have nothing in common. But together, they reveal what every wine brand needs to know about understanding consumers, treating marketing as a growth engine, and why not all attention is good attention.

In this week’s episode:

1️⃣ Why generational theory can help—or hurt—marketers trying to understand their audience

2️⃣ How Coca‑Cola is proving marketing drives growth—even as sales volumes dip

3️⃣ And what not to copy from American Eagle’s viral Sydney Sweeney campaign

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