Jeannette is joined by Alexandra Haider, Senior Content Editor at Pion and Trends and Insights Specialist, who delves into the complexities of engaging with Generation Z.

Drawing from her expertise, Alexandra discusses the defining characteristics of Gen Z, their unique values shaped by recent global events like the pandemic, and the influence of technology and social media on their behaviours, exploring how brands can effectively connect with this generation by embracing authenticity, flexibility, and purpose-driven initiatives.

KEY TAKEAWAYS

• Generation Z, born between 1998 and 2004, is a diverse cohort with varying experiences and characteristics. They are the first digitally native generation, having grown up with technology and social media, which significantly influences their behaviors and values.
• The COVID-19 pandemic has profoundly affected Gen Z, leading to a shift in their expectations regarding work flexibility and remote working. Many Gen Z individuals prefer not to return to traditional office environments, valuing the ability to work from anywhere.
• Gen Z is increasingly focused on sustainability and ethical practices. While a significant majority express a desire to support brands with strong sustainability credentials, economic factors often lead them to choose more affordable options, highlighting a paradox in their consumer behaviour.
• Social media serves as both a tool for connection and a source of pressure for young people. The rise of platforms like TikTok has changed how Gen Z consumes content, favouring short, engaging formats. However, it also contributes to issues like body image concerns and mental health challenges.

BEST MOMENTS

"Gen Z are defined by they are born between the ages of 1998 and 2004... it's a very wide spanning generation."

"The pandemic really changed everything for Gen Z... they missed out on things like their graduations, birthday parties, spending time with their loved ones." 

"Young people aren't lazy. They just have a different way of doing things." 

"If you can work with a creator that has that community, that really trusts their recommendations, you've got a golden ticket." 

"Culture really starts by believing in your people... they are a lot less receptive to toxic work environments."

 

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANT. Visit our new website https://brave-bold-brilliant.com/ - there you'll find a library of FREE resources and downloadable guides and e-books to help you along your journey.

If you’d like to jump on a free mentoring session just DM Jeannette at [email protected].

VALUABLE RESOURCES

Brave Bold Brilliant - https://brave-bold-brilliant.com/

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970   

ABOUT THE GUEST

Edinburgh University graduate Alexandra is an experienced and insightful creative. Beginning her career at a tech-start up four years ago, Alexandra found her niche writing quality copy to drive the go-to-market strategy. 

Recognising the transformative nature of words, she became fixated with an issue many brands are facing today: good copywriting is a dying breed. Working along the content lifecycle to forecast trends, insights and develop strategy, Alexandra brings lived experience to writing about the behaviour of her generation and helps brands understand the cultural nuances that define it.As the author of Pion’s influential Youth Trends Report for the past two years, she has forecasted the major trends shaping youth culture, working closely with industry experts, researchers, and creatives to bring these insights to life.Her work has been featured in the likes of Vogue Business, Hypebae, The Independent, CNBC, and TechRound. She has been a guest speaker at events for UNICEF, JCDecaux, IPM and TTG Media and has delivered keynote talks for Pion in both London and New York.

https://www.linkedin.com/in/alexandra-haider/

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

YOUTUBE - https://www.youtube.com/@braveboldbrilliant

LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot

Facebook - https://www.facebook.com/jeannette.linfoot/

Instagram - https://www.instagram.com/jeannette.linfoot/

Tiktok - https://www.tiktok.com/@brave.bold.brilliant

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot