The Blaffer Courtyard

Gen-Z Marketing for Museums


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This episode’s conversation centers on the creative iteration of Gen Z focused marketing campaigns.  We hear directly from business and finance majors from the CT Bauer School of Business who completed a three-month partnership with the Blaffer, wherein they created marketing campaigns focused on increasing the familiarity and visibility of the Blaffer Art Museum for students on the University of Houston campus.


Music by: Oleksandr Savochka

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The Blaffer CourtyardBy Blaffer Art Museum