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Gen Z on Life and Taxes - Kaija Herndon

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A recent graduate tells us what Gen Z thinks about the real world, and how everyone is judging them. 

Kaija is a graduate of Maurer School of Law and a tax attorney. She is currently attending NYU in a Tax LLM program and is, in fact, my (Daniel’s) daughter, a guy who just does marketing (and podcasting, apparently). We talk about everything from Gen Z’s views on happiness and dating to the American dream and where they fit in the workplace. I air my grievances while Kaija implores me to invest more time in hiring and developing the Zoomer generation. Daniel still isn’t sure.

We talk about the bullishness of the Mamdani election through the eyes of young progressives, whether UFOs are real, and whether the biggest addiction of her generation, social media, is more good for society or more bad.

About The Guest:

  • Kaija Herndon is found at https://www.linkedin.com/in/kaijaherndon/ or in lower Manhattan at Trader Joe’s

    • Mentioned in this episode:

    • An article about what bosses think about Gen Z.
    • Deloitte study on Gen Z in the workplace.
    • A Hims study on Gen Z dating trends.

      • About The Hosts:

      • Daniel Herndon is a brand strategist at HRNDN Brand Agency and the author of The Lorem Ipsum. He also produces our podcast.
      • Michael Salemi owns Colored Threads, a company that produces branded apparel and swag, including the Truthache tumblers our guests receive. 
      • Aaron Douglas is an internet marketing and AI-readiness consultant and the owner of AIRAA.
        • ...more
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