Today, recruiters are struggling to bring enough Zoomers into the armed services. Mismatched fundamental ideals, divergent beliefs about the workplace, and other sociocultural influences have contributed to the United States military scrambling to get a grasp on how to appeal to Gen Z.  A Marine and MBA, Matthew Weiss, discusses his thoughts on the recruiting mismatch.

Through the use of personal life stories and macro analysis, this book explains why military recruiting in the United States is at an all-time low in order to suggest ways that American society and its leaders can fix this issue. We must rebuild the value proposition of military service by demonstrating the benefits of the world’s greatest physical social network.  Weiss talks with host Jim Fausone about recruiting today.