No Makeup Makeup Look. Corporate Social Responsibility. Cruelty Free and Vegan Products. Sounds familiar? Apart from new makeup palettes and skincare sets releasing to suit every season, beauty companies also need to align their practices with the values of their customers. Now more than ever, it is important for brands to keep up with the times to avoid facing scrutiny on lack of diversity and inclusion,  unsustainable production practices and more.  Join Kritika & Simran to understand the changing trends in the makeup and skincare realm and how beauty companies 'successfully' tap into their enormous Gen Z customer base (quick promo to check out our second episode on 'Success' hehe).